Fox and Braces started as an idea.
We (Dan & Dave) have been friends for a long time. During this period we have lost count of the parties and weddings we have attended, old friends, new acquaintances, family members. It was always billed as “The best day ever”, but rarely lived up to the expectation. 99% of the time it wasn’t the people, the venue, the weather … it was the music. The same songs being played year after year, regardless of the occasion, the age range of the crowd, the type of people in attendance. It had got to the point where we could almost predict the playlist before we had even turned up.
We had come to question why there wasn’t a company that was able to cater to something a little different alongside the tried and tested classics ?
For example, if I asked the DJ to drop some Mumford and Sons, would give me the thumbs up and play it next …. or look at me as though I were crazy as he had never heard of them ….. How about mixing a Rudimental / Chasing Status type set in at the end of the night ….. Would we get the response “I’m a wedding DJ …. I don’t mix” or would he jump straight in and play a banger of a set and shock everyone ?
Well we found out the hard way that the usual response to these questions from Wedding DJ’s was one of confusion as they were still playing the same playlist they were playing 10 years ago.
We understand that a new generation of people had grown up and were getting married, you can’t get away with keep playing “Lionel Ritchie” and “Jackson 5” every week and expect it to see having the same effect. Every crowd is different, every Wedding has a completely different vibe that needs to be catered to, and as DJs and music lovers we knew that we would be able to meet this need far better than a Wedding DJ who had been using the same playlists for years. Now don’t get us wrong, we LOVE a bit of Lionel and MJ, but as a DJ in 2018 you have to have more in the bag to cater to everyone. People are more musically educated than ever, with independent artists breaking through into the charts on a weekly basis, it is important that a Wedding DJ in 2018 not only knows the classics, but is also up to date with the latest bands and solo artists, and we are proud to be those DJs.
We looked at the typical “mobile DJ set up” and were instantly put off. Every Wedding DJ turning up with the same DJ booth, the same lighting, and the same playlist (did we mention that already). We needed our DJ booth to reflect our personalities ….. So we made our own. A handmade wooden, rustic DJ booth that would fit in at the beautiful venues we had been guests at for so many years. Hours upon hours of trial and error, failed attempts and hair pulling moments, but we finally found a way to do it and it was worth every painstaking hour.
We started in March 2017 with the hope of getting maybe 5 bookings.
We were sure that people would react well to our ethos and attitude towards the Wedding DJ industry, but we never knew what would happen.
We did 30 Weddings & Events.
We got 30 5 star reviews.
Heres to 2018.